At Waters Communication, our digital marketing strategies help financial professionals expand visibility, engage more prospects, and grow their businesses. We leverage the latest online and social media marketing tactics to attract your ideal clients.
Pay-Per-Click Advertising
Our customized pay-per-click (PPC) advertising campaigns help you connect with prospects actively searching for financial services across platforms like Google, Facebook, and LinkedIn. We identify relevant search terms, create targeted ads, continuously optimize performance, and provide the metrics that matter the most.
This ensures your advertising investment effectively delivers new leads and sales. We handle everything from in-depth keyword research to competitor analysis to data-driven ad creation and management. Our strategic approach enables us to create customized PPC campaigns tailored to your specific offerings and audience.
Paid search in the finance industry has an average conversion rate of 6%, making it the second most effective channel after referrals.
Trust the Experts in Financial Services Digital Marketing
To discuss launching customized digital marketing initiatives to grow your financial firm, contact the experts at Waters Communication and we’ll put together a custom plan for your business.
Social Media Marketing
Strategic social media marketing is essential for financial brands to build awareness, connect with prospects, and strengthen loyalty. Our experts help identify the ideal social platforms for your audience, ensure regular posting of relevant content and insights, respond to comments and messages, and deliver paid advertising campaigns to expand your reach.
This helps establish your brand’s presence, engage your target audience, and build a community of prospective and current clients. Our social media marketing generates real results including more followers, increased traffic, and new business growth.
Mobile searches related to financial planning and management have grown 70% over the past two years, with more users conducting searches on social media platforms than ever before.
Online Reputation Management
Your online reputation can make or break your financial firm. We help you build a strong reputation that portrays expertise, integrity, and professionalism. This includes generating more online reviews, monitoring what is said about your business across the web, and responding appropriately to customer feedback.
85% of consumers trust online reviews as much as personal recommendations.
Managing your reputation builds trust and shows prospects you are an established firm that cares. Our services are designed to help you accumulate 5-star reviews, address any negative issues promptly, and ultimately use your reputation to stand out from competitors. This attracts more prospects, makes the buying decision easier, and fosters loyalty among existing clients.
92% of consumers are less likely to trust a business with a negative online reputation – we help manage yours for long-term brand integrity.