Search Engine Optimization (SEO)

Having a strong presence on search engines is essential for financial professionals to reach prospects online. Our proven SEO strategies are customized to help you rank higher locally and be easily found by customers searching for financial services in your area.

64% of financial services calls and 41% of web traffic come from organic search, with 36% of calls from paid search. 

The Importance of Local SEO for Financial Firms

Local SEO delivers significant benefits for financial businesses:

  • Improved Visibility & Authority – Higher rankings for industry keywords build your visibility, establish you as an authoritative local leader, and make you more discoverable to prospects.
  • Increased Lead Generation – Ranking on the first page for financial services keywords will direct more qualified visitors to your site. This leads to more calls, contact form submissions, and new business growth.
  • Boosted Trust and Credibility – Prominent rankings lend credibility and show prospects you are an established firm worth contacting. First-page rankings build confidence in potential customers.
  • Greater Competitive Advantage – Outperforming other local financial advisors and firms shows prospects you should be their first choice. Dominating the first page attracts more prospects away from competitors.
  • Cost-Effective Marketing – SEO requires an upfront time investment, but long term, it delivers targeted traffic without ongoing advertising costs. High organic traffic has a superb ROI.
  • Versatility – SEO complements all other marketing efforts, capturing prospects who are actively searching for financial services and increasing visibility for your brand, content, and offerings.

Partner With a Proven SEO Company for Financial Services Professionals

Claim the top search rankings in your area and turn searches into more clients. Contact our experts to discuss launching an SEO campaign tailored to your financial business.

Our Proven SEO Methodology

We have over 20 years of experience optimizing websites to rank highly on Google and other search engines. Our tailored SEO process has been refined over the years to deliver consistent first-page rankings for our clients. When you partner with us for SEO, we execute the following systematic approach:

Audit & Research

First, we perform a technical audit examining your website’s infrastructure, code, speed, and mobile optimization. We identify any issues impacting crawlability and indexing.

We also conduct in-depth keyword research to identify terms and phrases that prospective customers search when looking for financial services. We uncover the highest-value keywords aligned to your offerings and target customer demographics.

Custom SEO Strategy

Leveraging the audit and research, we develop a strategic optimization plan tailored to your specific business goals. We outline key areas of focus, develop targets for ranking improvements, and detail the tactical efforts needed in both on-page and off-page SEO.

Launch SEO Campaign

With the strategy as our guide, we begin executing a range of targeted efforts to boost your local rankings:

  • On-Page Optimization – We optimize title tags, headings, content, URLs, and more on each page to improve keyword ranking ability.
  • Content Creation – We write new long-form blog content targeting your focus keywords to build authority and traffic.
  • Link Building – Our outreach secures placements on locally relevant websites to build authority backlinks pointing to your domain.
  • Citation Building – We create and optimize your NAP listings on key local directories to reinforce your local relevance.
  • Technical Enhancements – Developers execute site-wide improvements to page speed, structured data, security, and mobile optimization.

Track, Measure and Optimize

Using our SEO tools and Google Analytics, we closely track your keyword rankings and site traffic. We customize our ongoing efforts based on the measured results to further improve positions.

Maintain Market Dominance

As we secure higher rankings for your most important keywords, our focus shifts to scaling efforts to maintain your long-term dominance against competitors.